Introduction
Welcome to our privacy policy.
It contains important information on who we are and how and why we collect, store, use and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.
We collect, use and are responsible for certain personal information about you. When we do so we are subject to data protection laws which apply across the European Union and the United Kingdom and we are responsible as ‘controller’ of that personal information for the purposes of those laws.
By providing us with your data, you warrant to us that you are over 13 years of age.
We have also included our Data Complaints Policy at the end of this document should you need it.
1. Important information and who we are
Purpose of this privacy policy
This website is not intended for children and we do not knowingly collect data relating to children.
Controller
Contact details
Full name of legal entity: Dr Bernadette Sewell
Name or title of person to contact: Dr Bernadette Sewell
Email address: berni@happylifeformula.com
Postal address: Meadow House, Gwscwm Road, Burry Port, SA16 0BT, United Kingdom
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we care deeply about your data protection rights and we would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us using the details above in the first instance.
Your duty to inform us of changes
Third-party links
2. The data we collect about you
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.
Sensitive Data
Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data, and criminal convictions and offences.
We may need to collect the following sensitive data about you in order to deliver or personalise our services or products:
Information about your health and/or mental health; information about your relationships or sex life, information about your sexual orientation, race or ethnicity, personal history or political opinions.
We require your explicit consent for processing sensitive data, so when you submit your details, we will ask you to confirm your explicit consent to this processing.
3. How is your personal data collected?
We use different methods to collect data from and about you, including through:
Purposes for which we will use your personal data
Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
To register you as a new customer | (a) Identity (b) Contact | Performance of a contract with you |
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us | (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey | (a) Identity (b) Contact (c) Profile (d) Marketing and Communications | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
To enable you to partake in a competition or complete a survey | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical | Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | (a) Technical (b) Usage | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile | Necessary for our legitimate interests (to develop our products/services and grow our business) |
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. Our lawful ground for processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time.
Promotional offers from us
Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.
Change of purpose
5. Disclosures of your personal data
International transfers
To deliver services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA) and/or the UK, eg:
These transfers are subject to special rules under European and UK data protection law.
Whenever we transfer your personal data out of the EEA and/or the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
If you would like further information, please contact us using the contact details in clause 1 above.
Personal Data and AI
We shall only submit personally identifiable client data into AI platforms to the extent that such submission complies with GDPR and any other applicable legislation. We shall implement appropriate safeguards and comply with applicable data protection laws whenever we use AI.
6. Data security
7. Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
If you are not a customer, we shall retain your data for 2 years following your last engagement with us.
8. Your legal rights
If you wish to exercise any of the rights set out above, please contact us.
No fee usually required
Changes to this privacy policy
We may change this privacy policy from time to time – when we do, we shall inform you via our website.
Data Complaints Policy
1. We are committed to providing a high-quality service, in accordance with data protection law. At all times, we seek to comply with data protection principles by ensuring we:
• process personal data lawfully, fairly and in a transparent way;
• collect personal data for specific and legitimate purposes and do not process personal data in a way that is incompatible with those purposes;
• collect and use adequate, relevant and minimal personal data;
• take reasonable steps to make sure personal data is accurate and kept up to date;
• do not keep personal data longer than necessary; and
• implement appropriate security measures.
2. We acknowledge that we may not always get things right, so if something has gone wrong, we need you to tell us. This will help us to improve our standards of service and data protection controls.
3. How to make a complaint
3.1. You can contact us in writing by email to the following email address (berni@happylifeformula.com) using the words ‘Data Complaint ‘ in the subject heading. Alternatively, you can send a letter to the postal address set out in our Privacy Policy.
4. Acknowledging and verifying your complaint
4.1. We will contact you within seven days acknowledging your complaint.
4.2. We will take reasonable steps to verify the identity of the person making the complaint. This may involve requesting further information or documentation from you. If the complaint is made on behalf of someone else, we will also need to check that the person making the complaint is properly authorised to do so.
4.3. If, having requested additional information, we are not in a position to identify the person making the complaint or we are not satisfied that they have proper authority to make the complaint, we may refuse to deal with it - see section 7.2.1 below.
5. Investigating your complaint
5.1. We will investigate your complaint. This will usually involve:
5.1.1. reviewing your complaint;
5.1.2. locating and reviewing the records we hold about you;
5.1.3. establishing the relevant facts; and
5.1.4. liaising with individuals who you may have dealt with.
5.2. We may also need to ask you for further information or documents. If so, we will ask you to provide the information within a specific period of time.
5.3. We will update you on the progress of your complaint at appropriate times.
6. Notifying you of the outcome of our investigation
6.1. We will contact you at the end of our investigation to tell you what we have done and what we propose to do to resolve your complaint.
6.2. We usually aim to do this within 30 days of the date of receiving your complaint. However, this time period may be extended where:
6.2.1. we ask you to provide further information to verify your identity or your authority to make the complaint, or in relation to the complaint itself;
6.2.2. your complaint is complex or involves locating and/or reviewing a large volume of information; or
6.2.3. you have made several complaints, which we need to investigate at the same time.
6.3. We will tell you if we need more time to properly investigate your complaint and explain why.
7. Refusing to deal with your complaint or charging a fee
7.1. We prefer to deal with complaints and, preferably, to resolve them. We will not usually charge a fee for handling a complaint.
7.2. We may, however, refuse to deal with a complaint where:
7.2.1. after requesting additional information in accordance with section 4.2, we are not in a position to identify you and/or to verify that you are authorised to make the complaint; or
7.2.2. we have asked for more information in relation to the complaint itself (section 5.2), but you have not provided this within a reasonable time.
7.3. Where we consider the complaint to be manifestly unfounded or excessive, eg because you have made the same complaint repeatedly, we may:
7.3.1. refuse to act on the complaint; or
7.3.2. charge a reasonable fee for dealing with the complaint, based on our reasonable administrative costs - we will notify you of the proposed fee in advance of incurring it.
8. What to do if we cannot resolve your complaint
8.1. If you are unhappy with the outcome of your complaint, you can complain to the data protection authority of the country where you are based. In the UK this is the Information Commissioner’s Office (ICO), or you can seek to take action in the courts.
8.2. The ICO’s contact details are:
Address | Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF |
Helpline number | 0303 123 1113 |
More details on how to complain to the ICO are available on the Complaints page of the ICO’s website. You should usually submit your complaint to the ICO or other data protection authority within three months of your last contact with us.
9. Additional information
Social media platforms
Communication, engagement and actions taken through external social media platforms that this website and its owner participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
Users are advised to use social media platforms wisely and communicate/engage upon them with due care and caution in regard to their own privacy and personal details. This website or its owner will never ask for personal or sensitive information through social media platforms and we encourage users wishing to discuss sensitive details to contact us through primary communication channels such as by telephone or email.
This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.
Shortened links in social media
This website and its owner through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy URLs [web addresses] (this is an example: http://bit.ly/zyVUBo).
Users are advised to take caution and good judgement before clicking any shortened URLs published on social media platforms by this website and its owner. Despite the best efforts to ensure only genuine URLs are published, many social media platforms are prone to spam and hacking and therefore this website and its owner cannot be held liable for any damages or implications caused by visiting any shortened links.
Information you share
Please keep in mind that whenever you voluntarily make your Personal Information available to third parties (for example on message boards or web logs, through email, during webinars, classes, telephone conferences, or coaching calls or in comment or chat areas) that information can be seen, collected, heard, and/or used by others besides us. We cannot be responsible for any unauthorised third-party use of such information.
Children's Online Privacy Protection Act compliance
We do not knowingly collect Personal Information from children under the age of 13 through the Site. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Site without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavour to delete that information from our databases.
